Client: Temple Beth Sholom, Cherry Hill, New Jersey
During a capital campaign it is often customary to have a campaign “thermometer” that displays the campaign’s progress. As people see that the organization is getting closer to reaching its fundraising goal, energy, enthusiasm and donations increase.
We first introduced the campaign’s theme, “Why it Matters” in a brochure. Here, in this 6 foot tall lobby display, we continue using the visual of colored blocks peppered with words that express the campaign’s benefits such as increased accessibility, comfort, inspiration and beauty. In this execution, however, the blocks are printed in pale versions of their original saturated hues and they climb vertically along with the words. Each pale block represents another $250,000 raised. (The dollar figures are off to the right side of the column.)
As the money is accrued, a separate, saturated block of color is adhered to the display using velcro. So, as the dollars rise, so does the richness of the colors until the whole pillar is saturated with bright color. In the photo shown here, $2,000,000 has been raised. At the top of the display, the words “Thank You” appear in both English and Hebrew.
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