Client: Temple Beth Sholom, Cherry Hill, New Jersey
We prepared this full page, full color ad to announce that, thanks to the success of its ongoing capital campaign, Temple Beth Sholom’s new sanctuary will be ready for Rosh Hashanah. Conceptually, the ad carries through the theme we developed in the campaign brochure, “Why it Matters.”
The photographs are of actual congregants and the display text highlights the benefits of the new facilities: comfortable, inspiring, energy-efficient, inviting, accessible and uplifting.
While the headline references both the construction and the anticipation it brings, the body text mentions some of TBS’s other facilities and programs. The copy ends with information about membership that is targeted for families with young children.
Click here to see the campaign thermometer, another aspect of the capital campaign materials that we created for TBS.
