Design

At this creative agency, I am inquisitive. Whether a project is big or small, the design process begins with questions. Questions about the organization, its services, personality, audiences and goals. More specifically, I ask about the goal of the particular project so that we can design strategically, effectively and tastefully. I am a good listener. I want to hear what clients have to say so that the creative process is collaborative and efficient. The outcome of this dialogue will lead to the right choice of format, colors, fonts, images, voice and style.

Once the direction is defined and agreed upon, the creative work begins. A typical project begins with brainstorming, moves to concept development, idea refinement, tweaking and final product.

If the work is in print, I can oversee printing with one of our established printers and deliver the finished product. The printers also offer mailing services, which is often very helpful. And I have relationships with photographers, too.

If the project is web-based, I collaborate with Ben Roman. He understands the user experience, can craft intuitive information architecture and code.

Please visit our portfolio to see examples of our work.

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